karma collective

Even after so many success stories for companies using social media to build brand and get more customers, some companies are still skeptical. Sure, Coca Cola and Old Spice can create amazing campaigns garnering millions of “Likes” and impressive boosts in sales. But what about the small to medium-sized business that doesn’t have a million
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WTF case study

Think a modern marketing campaign is only really appropriate for certain kinds of clients? Think again. Digital strategy, SEO content marketing, social advertising and other elements of our online marketing services can work for pretty much any kind of company. We know it’s true because we’ve seen it work with clients from so many sectors,
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Fifa blog image

Marketing communications used to be about controlling the message. In the age of social media marketing, it’s getting more common for organizations to latch on to an existing meme or popular user-generated content as the starting point for an online marketing campaign. Particularly for small to mid-sized companies that don’t have Coca Cola’s multi-million dollar
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scope-media-app

At our digital marketing agency, we try to keep up with what apps might be useful for client work. It’s not just specifically social apps like Facebook, or Hootsuite’s social media management tool that gets our attention. Photo apps are inherently social, since everyone wants to share their photos with their friends and family. At
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beer

In 1984, Granville Island opened Canada’s first microbrewery, kick-starting a craft brewing phenomenon in Vancouver and British Columbia – and ultimately helping promote craft beer drinking throughout the Pacific Northwest. Today, they are one of the most well-established microbreweries in the country, with brand name recognition that can go toe-to-toe with national beer brands like
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