If you’re in business, you’re probably aware of the big challenge restaurants face in becoming successful. Restaurants face a pretty high failure rate (upwards of 60 percent, the conventional wisdom goes). Cash flow problems, inventory challenges, high turnover, tough regulation and other backend issues can sink a new restaurant – and that’s before you even
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Tech on Tap November

November 26th, 2014 by


As every other blog in the world has gone niche-niche, Vancity Buzz went the other way, providing a range of headline news, sports, entertainment, fashion and other topics that would ordinarily fall under the purview of ‘traditional media’. With 4.3 million visits per month and growing, their strategy seems to be paying off. How did
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Holiday Apps to Cheer For

November 18th, 2014 by


Christmas is quickly approaching and the countdown is on. It’s that time of year again when planning and attending festivities take place, creating wish lists and purchasing that perfect gift are a must and wrapping, baking, cooking and preparing are all on your list of to-do’s. Sound exhausting? How does one get it all done?
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ERHF case study

OK, technically, we can’t connect a particular tweet or blog post with someone who got out of hospital with a clean bill of health. Still, our marketing efforts have helped Eagle Ridge Hospital Foundation raise hundreds of thousands of dollars over the course of many big community events. That money helps purchase hospital equipment used
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If the dawn of the Internet age gave newspaper editors a headache, the ubiquity of smartphones and mobile devices is giving them a guillotine-worthy sore neck. The cull continues this week, with major newsprint entity Transcontinental throwing 20 more newspaper operations onto the funeral pyre. For marketers, this is the end of an era for
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