Standing Up for Productivity at Our Vancouver Tech Startup
Not every technology startup can emulate Google, with its sleep pods for sleepy staffers who want to take naps, gourmet-cooked meals, free haircuts and other employee perks (With spectacular growth and $165 million in new private funding, Vancouver tech giant Hootsuite can well afford its ping pong tables and beer on tap, but they’re a local exception – and technically, they’ve outgrown the category of “Vancouver tech startup”).
As a digital marketing startup in Vancouver with a big vision, we do whatever we can to boost our employee productivity. At our downtown Vancouver office, the little things can pay off in big productivity dividends: coffee always on the go; air conditioning; a well-stocked media library; comfortable, contemporary design that gives confidence to us and our visiting clients – and now, a standing desk!
I’ve been noticing the occasional article about people using standing desks at work. Then I noticed that the web copywriter who works in our Global Bend office had the habit of occasionally wandering over from his desk to our bookshelf with his laptop, clearing off a shelf and typing away for a little while. It was a habit he’d picked up while working from home – actually, he’d written a blog post or two about the productivity bonuses of standing up while working. Less fidgeting means more focus on the creative work. That got me thinking…
That week, I ordered the standing desk you see in the photo. It was quick to assemble, too – and instantly put to use. We all have our own traditional desks, of course, but when one of us wants to trade off and stretch our legs for a stretch of time, the standing desk is there to keep us on our toes.
It’s awesome. We’re using it. Productivity boosted. Bam!
We’re still in startup mode, but business is growing fast. Continuing that growth means investing in our people so they can focus on their jobs, whether it’s social media marketing campaign management, marketing event planning or whatever else we do around here.
I’m curious to hear from other local Vancouver tech startups about the creative office perks they use to help staffers, partners and clients work their best. Got examples or ideas? Leave a comment!
CEO ad showcases Lululemon’s creative flare
Forget Linkedin or Craigslist, Lululemon is seeking their new CEO out through a page-sized banner ad on their website. After it was released on Monday that Christine Day was leaving the Vancouver-based retail success story, stocks plummeted and the hunt for a replacement began. Christine is quoted to have said that she is confident the company will find “another great CEO” to spearhead continued expansion over the next decade.
The advertisement, which dominates the Lululemon.com webpage, attracts potential applicants with the statement that “you report to no one, you are the CEO (duh).” Important qualifications include learning Sanskrit and knowing the secret of how they get the caramel in the caramel bar. Work life balance is also important: “On Friday afternoons you hit up wheatgrass and tequila shots”.
Talk about a marketing success, the ad has gone viral. Next time you’re looking for a high profile new hire, let the culture of your business dictate the medium of the message.Read More
Stats galore: How social media impacts your bottom line
For many small and medium businesses, social media ROI is still a big question mark. Measuring the success of your social media efforts can be difficult, confusing and maybe even intimidating. And because they not quite sure how to measure ROI, some businesses choose to ignore social media all together, sticking to more traditional ways of marketing such as newspaper advertising and direct marketing.
Don’t let social media ROI confusion stop you from engaging with your audience online. Here are some stats to consider.
1. 23% of B2B businesses say they begin their search for content about business topics and challenges on social media. 81% start with a general web search. (G3 Communications)
9 Rookie Mistakes To Avoid When Running Facebook Ads
With over 1 billion users, Facebook offers many possibilities for your company to reach new audiences, engage current connections, and ultimately grow your business.
We recommend having a Facebook page, of course, but if you’re serious about maximizing your presence on the world’s largest social network, you should consider advertising on this platform.
Why advertise on Facebook
Some businesses feel that they shouldn’t advertise on Facebook, but consider the following:
– Because of Edgerank, not all your Facebook posts appear on your followers’ newsfeed. In fact only a small fraction of them — just 16%, according to Facebook Marketing — see your posts.
– The average Facebook user has liked 80 pages and is friends with 130 people. With so much content to sift through, your followers may miss your messages.
– When you advertise on Facebook, you dictate the budget. Whatever your marketing budget is, you can promote your content on Facebook. In contrast to other forms of advertising (TV, radio, etc.), Facebook is budget-friendly.
– For B2B companies, Facebook might be a good way to reach key decision-makers in a business. People buy from other people even in B2B situations.
If you’re new to Facebook ads, here are a few rookie mistakes to avoid.
Enhancing your online marketing with Pinterest: Top 6 tips to get started
The year 2012 was an incredibly successful for the social networking site Pinterest. The site, which allows users to create virtual pin boards, became the third largest social media site in the U.S., just behind Twitter and Facebook and surpassing LinkedIn and Tagged.
Thinking of starting a Pinterest account for your business? Here are top 5 tips to get started:
1. Set up your account properly.
Make it easy for people to find you by completing your profile. Select a username and a profile picture that are consistent with your other social profiles.
Of course, you’d also want to connect your Twitter and Facebook accounts to ensure that your current connections can find you and that you can easily cross-post your pins.