CEO ad showcases Lululemon’s creative flare
Forget Linkedin or Craigslist, Lululemon is seeking their new CEO out through a page-sized banner ad on their website. After it was released on Monday that Christine Day was leaving the Vancouver-based retail success story, stocks plummeted and the hunt for a replacement began. Christine is quoted to have said that she is confident the company will find “another great CEO” to spearhead continued expansion over the next decade.
The advertisement, which dominates the Lululemon.com webpage, attracts potential applicants with the statement that “you report to no one, you are the CEO (duh).” Important qualifications include learning Sanskrit and knowing the secret of how they get the caramel in the caramel bar. Work life balance is also important: “On Friday afternoons you hit up wheatgrass and tequila shots”.
Talk about a marketing success, the ad has gone viral. Next time you’re looking for a high profile new hire, let the culture of your business dictate the medium of the message.Read More
Stats galore: How social media impacts your bottom line
For many small and medium businesses, social media ROI is still a big question mark. Measuring the success of your social media efforts can be difficult, confusing and maybe even intimidating. And because they not quite sure how to measure ROI, some businesses choose to ignore social media all together, sticking to more traditional ways of marketing such as newspaper advertising and direct marketing.
Don’t let social media ROI confusion stop you from engaging with your audience online. Here are some stats to consider.
1. 23% of B2B businesses say they begin their search for content about business topics and challenges on social media. 81% start with a general web search. (G3 Communications)
9 Rookie Mistakes To Avoid When Running Facebook Ads
With over 1 billion users, Facebook offers many possibilities for your company to reach new audiences, engage current connections, and ultimately grow your business.
We recommend having a Facebook page, of course, but if you’re serious about maximizing your presence on the world’s largest social network, you should consider advertising on this platform.
Why advertise on Facebook
Some businesses feel that they shouldn’t advertise on Facebook, but consider the following:
– Because of Edgerank, not all your Facebook posts appear on your followers’ newsfeed. In fact only a small fraction of them — just 16%, according to Facebook Marketing — see your posts.
– The average Facebook user has liked 80 pages and is friends with 130 people. With so much content to sift through, your followers may miss your messages.
– When you advertise on Facebook, you dictate the budget. Whatever your marketing budget is, you can promote your content on Facebook. In contrast to other forms of advertising (TV, radio, etc.), Facebook is budget-friendly.
– For B2B companies, Facebook might be a good way to reach key decision-makers in a business. People buy from other people even in B2B situations.
If you’re new to Facebook ads, here are a few rookie mistakes to avoid.
Enhancing your online marketing with Pinterest: Top 6 tips to get started
The year 2012 was an incredibly successful for the social networking site Pinterest. The site, which allows users to create virtual pin boards, became the third largest social media site in the U.S., just behind Twitter and Facebook and surpassing LinkedIn and Tagged.
Thinking of starting a Pinterest account for your business? Here are top 5 tips to get started:
1. Set up your account properly.
Make it easy for people to find you by completing your profile. Select a username and a profile picture that are consistent with your other social profiles.
Of course, you’d also want to connect your Twitter and Facebook accounts to ensure that your current connections can find you and that you can easily cross-post your pins.
Does Pinterest Violate Copyrights?
Pinterest is currently the third most popular social media platform on the web, behind Facebook and Twitter. It is popular with female users and is a niche social network. However, this site has to ensure that copyrighted content doesn’t show up on its site.
Pinterest is different than Twitter and Facebook because it doesn’t ask its users to consider permission before each pin, making it an ideal user experience. While having your content shared can help make it popular, many artists and photographers may want to be asked or paid first.
According to the Pinterest terms of service:
“Pinterest allows you to post content, including photos, comments, and other materials. Anything that you post or otherwise make available on our Products is referred to as “User Content.” You retain all rights in, and are solely responsible for, the User Content you post to Pinterest.”
In essence, Pinterest puts the burden on the user, rather than on itself, which asks users to take responsibility for copyrighted content. Pinterest runs the risk of losing users out of fear, and of getting sued. It also encourages sites to block the social network, making the whole system a lot less useful because if you can’t pin, why would you bother turning to Pinterest as a social network?
All of this depends on how much the copyright holder cares about their content being pinned. Individual photographers, might care, but as of yet, retailers have not complained. In fact, many of them work with Pinterest and add pin widgets to their sites. Currently, they see no reason to complain about copyright because these pins bring exposure to their products.
Pinterest still hasn’t enabled third party social media management tools. Hopefully this will happen soon so Pinterest can drive their business successes even further.