How to Best Use Facebook Offers
Facebook Offers is a recent advertising feature that lets businesses share discounts or promotions with their customers. Customers can redeem their offers in store, online, or both. Prospective customers can claim these offers via their news feed, and they are able to share them with their friends and family.
For Page owners, this ad unit is available starting at a $5 minimum. The cost gets bigger for a company the larger the fan base is, but redeeming offers is always free for customers.
Here are some tips on how to best use Facebook offers for your company:
Make sure your company advertises desirable or exclusive offers. To make them social in nature, ask yourself if you or anyone you know would claim the discount if they saw it on their news feed. A high quality offer will more likely be shared, and doesn’t seem too heavy on the advertising portion. The more claims an offer gets, the more the offer will get exposed in other feeds, and will get a greater reach.
Share the offer again before you post a new one. Even if you post it, you need more promotion via your Page. Depending on the timing on when your offer expires, post it to your Facebook page every three days so it will be seen by your followers.
Do not post another offer during the same time as you are posting a current offer. This has the effect of competing with your original offer, and will most likely be less successful. Be sure to also share a link to your offer on your Twitter page or other social media platforms.
Pin offers tot he top of your Facebook page. With the Timeline pin feature, you can pin a post of your choice near the top of your page, so that fans will notice it first when they see your page. In order to do this, click the pencil at the top right of your post and select the option “Pin to Top.” This will bring the pinned content near the top of your wall, below your cover picture.
Offers should be short and have a clear call-to-action. For example, “Buy two, get one free,” or “Enter this promo code for 20% off.” If it’s an offer that is only exclusive to Facebook, tell your audience at the start of your copy.
Your offer should have an age that sticks out on a white background of your Facebook news feed. A colourful and simple image generally does best. If you have text in your image, choose contrasting colours so the text is easily readable. Keep in mind the dimensions for your image when designing (90 pixels wide x 90 pixels tall).